The jewelry you can't find in a showcase — designed & built for you by us.
Upload a photo, a sketch, or just a basic description. Master designer Andy Moquin designs it in 3D, you watch it come to life in video renderings and approve every detail, and our in-store workshop pours the metal and carefully sets your diamonds or gemstones — from start to finish under one roof in Williamsville.
4 Promises most jewelers won't make
You love your custom piece — or we re-make it with your changes, free. We don't stop until it's right.
Our work is guaranteed for life — because we hand-make every custom design and we stand behind all of them.
Designed, cast, polished & set in our own workshop — no outside vendors marking it up. You save, and nothing gets lost in translation.
35 years at the bench — your piece is designed personally, not picked from a catalog or mass produced.
If you can describe it, we can build it
From Your Vision to the Finished Jewelry — All In Our Workshop
- 1Share your idea
Photos, a sketch, something you saw online — start right here, it takes two minutes.
- 2Your quote, upfront
We talk it through with you and will provide a free upfront quote. No surprises.
- 3See it in 3D
Andy designs your piece in CAD — you watch a video rendering of YOUR jewelry design and approve every detail from your phone.
- 4Hold it in wax
Want it in hand first? We 3D-print an exact-scale prototype in-house before anything is cast.
- 5Crafted by Expert Artisans
Your chosen metal, cast and finished in our workshop, stones set by our jewelers.
- 6Yours forever
A one-of-kind, warrantied for life — pick it up on Transit Road.
Designs Inspired by Our Customers
Explore customer designs created in our studio. Spin each piece in 3D, find the details that inspire you, and tell us what you'd change. We'll turn those ideas into a one-of-a-kind piece made just for you.
What everyone asks before they start
Perfect — that's how most pieces start. Bring a feeling, a few photos, half an idea. Designing it WITH you is the job; you approve every step before anything is made.
You get a real quote up front, free, before anything begins. Settings start around $1,000; most run $2,500–$3,500 plus your center stone. No surprises — we'll give you an exact price before you commit.
You approve the design in 3D before we cast anything — and if a custom piece still isn't right, we re-make it with your changes, free. We don't stop until it's right.
Yes — all yours, some yours, or a mix with ours. Family stones reborn in a new design is one of the most meaningful things we make.
About 3 weeks from design approval — as fast as 7 days when there's a date to hit. You watch every step on your private project page.
Because everything here is done under one roof — designed, cast, and set by us. No middlemen marking it up, and a story no mass-produced ring will ever have.
Follow Your Piece From First Render to Final Polish
Review detailed 3D renderings of your exact design on your private project page. Approve it, request changes, and know exactly what your piece will look like before we begin — right inside your page.
From wax and casting to stone setting and finishing, follow your jewelry as it moves through our workshop — step by step.
Questions, ideas, changes? Message our design team directly from your project page, keeping every detail, image, and decision in one place.
Your design lives on a secure personal page created just for you. No app to download. No account to manage. Just your jewelry and its progress.
No other jeweler in Western New York gives you this kind of access to the creation of your own jewelry.
Have an Idea? Let's Bring It to Life.
Tell us what you're imagining, share a photo for inspiration, or simply describe what you love. We'll help shape the idea and provide a real quote — with no obligation.
Start Your Custom DesignAlready Working on a Custom Piece?
Your private project page keeps everything in one place — renderings, updates, messages, and approvals. Lost your link? Call or text us at 716-630-7091 and we'll resend it.